Markup Calculator
Add a markup to your cost to get the selling price, or find the markup from a cost and a price, with the equivalent margin shown.
- Price from markup
- Markup from prices
- Margin comparison
- Excel formulas
Selling price from cost and markup
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Markup percentage from cost and price
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Profit margin from cost and price
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What is markup?
Markup is the amount added to cost to reach the selling price, expressed as a percentage of the cost. A $40 item with a 50% markup sells for $60. Many retailers and contractors use cost-plus pricing: decide a markup and apply it to every cost. Because markup is based on cost and margin on price, the same profit gives a bigger markup percentage than margin percentage; this calculator shows both.
How to use Markup Calculator
- Enter the cost and your markup percentage to get the price.
- Or enter the cost and the price to find the markup.
- Check the equivalent margin.
- Copy the formula for your price list.
Markup formulas
- Selling price = cost × (1 + markup %).
- Markup % = (price − cost) ÷ cost × 100.
- Margin % = markup ÷ (1 + markup). A 100% markup equals a 50% margin.
- Keystone pricing means a 100% markup: doubling the cost.
Why use this markup calculator
- Answers as you typeNo Calculate button. Change any number and every result updates instantly.
- Shows the workingEach answer has a plain-English sentence, the steps and a formula for Excel or Google Sheets.
- Markup and margin togetherSee both percentages for every price.
- PrivateYour numbers are calculated on your device and never sent anywhere.
Common uses
- Retail pricing. Apply a standard markup to wholesale costs.
- Contractors. Mark up materials on quotes.
- Restaurants. Price dishes from food cost.
- Resellers. Check markups on marketplaces.
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Example: keystone pricing
Cost $18, markup 100% → price $36 → profit $18 → margin 50%.
What to expect from the result
This is gross margin on a single item: it does not include overheads, taxes, shipping or payment fees unless you add them to the cost.
Markup Calculator questions
How do you calculate markup?
Subtract cost from selling price, divide by cost and multiply by 100. Buying at $40 and selling at $60 is a 50% markup.
How do I add a markup to a cost?
Multiply the cost by 1 plus the markup as a decimal. A 30% markup on $80 is 80 × 1.30 = $104.
Is a 50% markup the same as a 50% margin?
No. A 50% markup gives a 33.3% margin. A 50% margin requires a 100% markup.
What is keystone markup?
A 100% markup: the selling price is double the wholesale cost, common in retail.
What is a good profit margin?
It depends on the industry: grocery retail often runs below 5% net, while software can exceed 70% gross. Compare with businesses like yours.